Market Analysis

Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to want before they do. I think Henry Ford once said, “If I’d asked customers what they wanted, they would have told me, ‘A faster horse!’” People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page.

Steve Jobs

posted by Android Drupal Editor

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So what do you suggest?Do you

So what do you suggest?Do you have any idea of what people would want that they don't know yet?

Few hints

Just happened few days ago that I ended up watching this video on TED: Simon SinekHow great leaders inspire action; actually the guy is talking of the ''features'' that distinguish a genius from a normal person even if it says the word leader. Citing walter Isaacson, Steve Jobs biographer:

Was he smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical. He was, indeed, an example of what the mathematician Mark Kac called a magician genius, someone whose insights come out of the blue and require intuition more than mere mental processing power. Like a pathfinder, he could absorb information, sniff the winds, and sense what lay ahead.

I do not think that Steve was a great leader, but I truly believe that he was a genius! The same for Einstein, he was not super smart (Hilbert wrote the math for the General relativity in two months when Einstein spent on it almost ten years), but he was able to look outside the rules.

So what to do? Take the 2.5% of the Innovators of the ''law of diffusion of innovation'' and squeeze them until we find the .1% of genius hidden and help them to make real what they believe.

 

PS
I think that Apple nowdays needs a new Steve Jobs and he could be either Jeff Bezos, Reed Hastings or Elon Musk.

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